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6 comments:
MTV Case Study,
This was my favorite presentation! Your presentation was very relevant and engaging. Seeing as though MTV's transition from music videos to reality TV was not an actual campaign, I am sure it was difficult finding information for your situation analysis. However, you ladies succeeded despite this obstacle.
In your evaluation, I would have liked to see a little more information on some of the criticisms of the reality shows. I know that Jersey Shore has faced a lot of scrutiny from parents and Italian-Americans despite its immense success.
Your presentation really brought me back to my TRL watching days. It made meremember what MTV was all about back then! Ahh, the good ol' days.
Great presentation!
Hi girls,
I agree with Danielle that your presentation was very engaging and relevant to our age group. We grew up knowing the MTV that was actually Music Television, playing music videos regularly and featuring upcoming and famous artists on TRL. Although I think TRL would be successful if it was still aired today, I understand why MTV might have wanted to end the program while it was still in its prime. I also think popular music has evolved over the past decade, to include more rap and hip-hop that might make the videos featured on an MTV top ten countdown extremely similar to those featured on BET.
With that said, this is a great case study and it is very apparent how much research you did to put together a situational analysis, especially when there was no record of a specific public relations campaign to reference. I'm also really happy you referenced the show "Skins" in the presentation. Although MTV is successful at breaking boundaries and featuring shocking or inappropriate content, this show exemplified that there are right and wrong ways to do so. While the show was successful in Europe, it was kind of awkward to watch on American television. The plot of the show was not engaging and the inappropriateness of the show's content almost seemed forced. When the show aired I remember thinking it was more of a publicity stunt gone wrong than an attempt at an entertaining TV show.
I really enjoyed this presentation and it was a nice blast from the past to think of MTV as it was when we were in middle school and high school. Good job!
Girls,
great job. I thought your presentation was extremely interesting because it gave us the opportunity to see how the industry evolved due to the people's demand.
On an economic prospective it was the optimal case to show how an industry shifts its supply based on the demand. I really enjoyed how you collected the information and present it to us. It was clear and it followed a nice line path.
I would have liked to see a bit more research on what made people so interested in reality shows and why, as well as what was the criticism like.
Even if we live in a capitalistic society that is driven by profit, I believe it is important to understand that the welfare of the society would probably be damaged by the constant exposure to such programs. Therefore, I am quite shocked that the criticism was not strong enough to implement some barriers. (This is hard to prove but it is just my personal point of view ).
Overall great job. I feel more educated!
Hi girls,
I loved this presentation! I think you did a great job of covering all your bases with the evolution of its programming. In my history of theater classes, we always talk about how reality television has killed the sitcom. People just seem to have such an obsession with watching "real people" live their lives. It would make sense that MTV would go in this direction for its programming, since it's targeting America's youth. I wonder if this trajectory towards fully reality television is also affected by Viacom becoming such a beast in the television world. It currently owns BET, VH1, Comedy Central, Noggin, Teennick, as well as others. I have a feeling that the move away from music videos and towards reality television was also an effect of Viacom trying to specify each channel as a different entity since VH1 still has a lot of music videos. Maybe they were trying to brand each channel in a different way.
Comparing the evolution of MTV programming to that of A&E was very smart. I grew up watching A&E with my grandma and recently noticed how different the programming is. It's interesting to see that reality television is really taking over the television.
Great job girls!
Hi Girls!
I really enjoyed your case study presentation. I have never really taken a step back to look at the evolution of MTV or "Music Television" into television that barely incorporates music at all! One thing I really took away from your presentation was the creative ways that MTV has incorporated music into their everyday programming (even if it means it isn't as music-centric as it used to be).
I was also very interested in the part of your presentation that dealt with the public's reaction to shows like skins. Why is it that explicit shows like Jersey Shore and The Real World are accepted but scripted explicit shows are highly criticized? You'd think it would be the opposite.
Overall, excellent job!
I thought you guys did an awesome job. I liked the fact that you guys took us all the way back to the first 24 hours that MTV aired and talked about how the transformation occurred.
I liked how you showed the different "genres" of shows that MTV plays. Going from ridiculous shows such as Skins and the Jersey Shore (despite its absolute success) to Awkward which really portrays high school in a very different way.
In your evaluation, I'd like to see a bit more criticism on these shows so we can see how parents, teens, or very specifically, Italian Americans are reacting to the Jersey Shore.
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