Monday, October 24, 2011

Get a Mac

Mac v Pc Revised


  1. I loved your presentation! I thought you guys did a great job of displaying your campaign and its theme in a fun way, while still maintaining professionalism. The skit in the beginning was definitely a great start.

    I really enjoyed hearing about the key people in your campaign. I had no idea that Steve Jobs was a drop out or that he recently had died. I also had no idea that Steve Wozniak had gotten into a bad airplane crash losing a lot of his memory. You sometimes forget that there are real people behind these massive companies, so it was a nice ethos touch.

    I liked when you guys asked us how we described our Macs. I thought it was very telling and really accentuated your point on Mac's great branding work or should I say Lee Clow's great branding work.

    I also thought it was good you pointed out that the audience was not current die-hard Mac users or current die-hard PC users, it was the people who were indifferent and looking to buy a new computer/laptop. It really is incredible how Justin Long embodies the Mac in the comparative advertising of pcs to Macs and the middle-aged, huskier man embodies the PC. It makes me wonder if I always felt that way or if seeing these commercials for so long made me see these things in this light. Either way, like your contact said, this truly is the perfect campaign. I actually enjoy watching these commercials and sometimes even laugh out loud at them.

    Lastly, I had never seen that tmobile campaign, but I could not believe how identical it was to the Mac commercial, all the way down to the coloring. I guess that really is a testament to how successful the campaign has been.

    Great job guys -- TEAM MAC!!


  2. Hey guys,

    Great job on this presentation. I loved the little intro you did with the little spin off of what the actual Mac commercial does.

    This was a great case study because it is highly relevant with our current age group. Most people I know own some form of Apple product. Judging from the commercials, I had an idea that Apple was targeting a younger, more hip crowd, but I did not know that the two figures in the commercials were representative of Steve Jobs and Bill Gates.

    I think many companies could definitely learn from the innovative and customer-oriented approach that Apple is so famous for. As we all found out, I'm a PC and it's awful...but you just may have convinced me.

    Great job!


  3. Brittany, Alicia & Ari

    Before I discuss your written case study I'd like to make a few observations concerning your presentation.

    First, kudos to uploading your presentation via Scribd. This is a great way to interface with your presentation efficiently and intimately and helped me tease out key points regarding the campaign.

    Now, in terms of your case study - I think what is admirable about the campaign is Apple's incredible ability to brand iMac and other Apple products as inherently superior to personal computers. Now, I do NOT think that this campaign is responsbile for doing that - here's why.

    The campaign, as you effectively explained, is rooted in light hearted humour targeted to technically-savvy individuals. This is all well and good, but it does not create a connection to Apple products that penetrates deep, it seems superficial.

    Why I think Apple has been so successful as of late is related to the product design directly. Think about it, I am typing this blog response via a PC in the Patee Library. This Dell PC's design is decidedly cold. Blunt edges, plastic...I am constantly reminded that I am working with a machine.

    Now, an Apple product is sheek, metallic and has a user-friendly interface. Many articles argue that technology destroys a "human" element. In my opinion, Apple's integration of human touch in many of its products adds an entire new dimension that cannot be tapped on many PC's. Of course, we are now seeing many other companies attempt to enter this niche, but Apple has a firm stranglehold on it.

    I think what is important to remember when analyzing this campaign, or any for that matter, is that the QUALITY of the product is what truly matters. An innovative PR campaign is like a 5 hour energy if you will: It can precipitate greater efficiency and productivity, but only if the individual possesses those skills beforehand.

    Good job.

    - C

  4. great opening skit guys!
    it was very entertaining and quick, easy way to get us involved.

    i've been a mac girl ever since i remember wanting a computer! this being said, my parents were always those people in the middle, or should i say the target audience of this campaign!

    let me say, this campaign definitely convinced them. so much so, that they invested in their first of many mac products when they purchased our new home computer! we've been mac lovers ever since!

    i also found it really interesting that they two characters in the commercials were meant to portray Jobbs and Gates. this became more and more present as you showed us more commercial examples. i really enjoyed how you guys tied that into your presentation.

    i would have loved to see some of the transitions that mac has made along the way as far as style goes. because while you say it's always been simple, i would have liked to know if earlier models were similar to today's.

    great work!
    love my mac products for life!
    katie g :)

  5. Mac Study,

    Well-structured and very engaging!Being a PC girl myself, it was interesting to learn more about Mac and its history. You may have converted me!

    The main premise of your analysis was that Mac remained humble when they launched the campaign showing PC's shortfalls. However, I would have to disagree. The fact that they based their entire campaign on their competitor, highlighting their faults to me is not humble, but very shrewd. It was a tactic that proved to be successful and humorous, and I applaude them for that, but "humble" would not have been the word I would have used to describe this campaign. They repeatedly showed PC in a bad light and although they tried to do so in a light-hearted way, I found it to be a more cut-throat than they were leading on to be.

    Nonetheless, excellent job. You had my attention the entire time!


  6. This presentation brought to light and confirmed just how freaky it is that we all say the same things when we talk about a mac or how oddly loyal we are to a computer.

    I absolutely love the personification and of the brand and I don't think I would have been able to really catch that if it hadn't been for this presentation. I definitely call myself a mac person, but I had no idea that the characters in the commercial were supposed to play Steve Jobs and Bill Gates. I also had no idea that once Mac came out with the iPod, computer sales suffered.

    This was a very relevant and timely presentation! Also, I LOVE quirky skits...Bravo!

  7. I together with my guys happened to be looking at the good thoughts found on your
    site and then at once I had a horrible suspicion I never thanked

    the web blog owner for those strategies. My boys

    ended up so joyful to read through

    them and have in effect certainly been taking advantage of these things.
    Thank you for actually being really considerate as well as for

    obtaining this sort of brilliant

    issues most people are really wanting to understand
    about. Our own sincere regret for

    not expressing gratitude to you earlier.
    Look into my website -

  8. Hi just wanted to give you a quick heads up and let you know a few of the

    images aren't loading correctly. I'm not sure why but I think its a linking issue.
    I've tried it in

    two different internet browsers and both show the same results.
    Feel free to visit my webpage

  9. Amazing blog! Do you have any recommendations for aspiring writers?

    I'm hoping to start my own blog

    soon but I'm a little lost on everything. Would you propose starting with a
    free platform like

    Wordpress or go for a paid option? There are so many options out there that I'm totally

    overwhelmed .. Any suggestions? Kudos!
    Here is my page - Spritzadori.Altervista.Org

  10. That is the best

    weblog for anyone who wants to search out out about this topic.


    realize a lot its almost laborious to

    argue with you (not that I really would need…HaHa). You
    definitely put a brand new spin on a subject thats been written about for years.
    Nice stuff, simply great!
    Have a look at my web blog ::

  11. I cling on to listening to the news broadcast

    talk about getting boundless online grant applications so I have been looking around for

    the finest site to get one. Could you tell me please,
    where could i find

    Feel free to surf my web-site ::

  12. Hey there just wanted to give you a quick heads up.
    The text in your

    article seem to be running off the screen in Chrome.
    I'm not sure if this is a

    formatting issue or something to do with internet browser compatibility but I thought I'd post to let you know.
    The layout look great though! Hope you get

    the problem resolved soon. Cheers
    Feel free to visit my web-site :: Homepage

  13. Unquestionably believe that which you said. Your

    favorite reason appeared to be at the web the

    easiest thing to understand of. I say to you, I
    certainly get irked whilst other people think about worries
    that they plainly do not realize about. You

    managed to hit the nail upon the top and defined out the

    whole thing with no need side effect , other folks could take a
    signal. Will likely be again to get more. Thank
    Also visit my site -

  14. Hey there! Do you know if they make any plugins to help with

    SEO? I'm trying to get my blog to rank for some targeted keywords but I'm not
    seeing very good

    success. If you know of any please share. Thank you!
    Also see my site :: luxury Villas in Costa blanca Spain

  15. Greetings! I've been reading your website for a long

    time now and finally got the bravery to go ahead and give you a shout out from Atascocita Tx! Just wanted to say

    keep up the good job!
    Here is my blog post ... Charlesworth gardens Spain

  16. Youre so cool! I dont suppose Ive learn anything like
    this before. So nice

    to search out any individual with some original thoughts

    on this subject. realy thanks for beginning this up.
    this website is something that's needed on the net, somebody with a bit originality. useful job for bringing one

    thing new to the web!
    Feel free to surf my blog post ::

  17. I'm extremely impressed with your writing skills and also with the layout on your

    weblog. Is this a paid theme or did you modify it yourself? Anyway keep up the excellent

    quality writing, it’s rare to see a nice blog like this one these days..
    Have a look at my page -

  18. Wow! Thank you! I constantly wanted to write on my site
    something like that. Can I implement a part of your post to
    my site?
    Also visit my website :

  19. I have read several good stuff here. Certainly worth bookmarking for revisiting.

    wonder how much effort you put to create such a magnificent

    informative website.
    My webpage :: spain alonso shirt

  20. Hello there! Would you mind if I share your blog with my myspace group?
    There's a lot of people that I think would really enjoy your content.

    Please let me know. Thanks
    Also see my webpage :: Http://

  21. Hey would you mind stating which blog platform you're using?

    I'm going to start my own blog soon but I'm having a tough time

    selecting between BlogEngine/Wordpress/B2evolution and Drupal. The reason I ask is

    because your layout seems different then most blogs and I'm looking for something completely

    unique. P.S My apologies for being off-topic
    but I had to ask!
    My page :: do-it-yourself solar sytem

  22. I was very pleased to find this net-site.I wanted
    to thanks in your time for this

    excellent read!! I definitely enjoying every

    little bit of it and I've you bookmarked to check out new stuff you blog post.
    Also visit my blog ... Retirement Villages Costa Blanca Spain

  23. You actually make it seem so easy with your presentation but I
    find this matter to be actually

    something that I think I would never understand. It seems too complicated and extremely broad for

    me. I'm looking forward for your next post, I will try to get the hang of it!
    my page > villex.blogspot.Ru

  24. Needed to compose you the very small remark so as to give thanks yet again for your great solutions

    you've provided above. This has been tremendously generous with people like you giving publicly all a

    number of us could have marketed as an e book to

    generate some dough for

    their own end, most importantly considering the

    fact that you could have

    tried it in the event you decided.

    Those creative ideas

    as well served like a fantastic way to be aware that other people online have similar dreams the same as my very own to learn more when it comes to this matter.

    Certainly there

    are many more

    enjoyable periods ahead for individuals that see your website.
    Also visit my web-site

  25. I’ll right away grab your rss as I can not find your e-mail subscription

    link or e-newsletter service. Do you've any? Kindly let me know in order that I

    could subscribe. Thanks.
    Feel free to surf my webpage - space blanket suit

  26. WONDERFUL Post.thanks for share..extra wait .. …
    Feel free to visit my website :

  27. Wow, wonderful blog layout! How long have you been blogging for?

    you make blogging look easy. The overall look of your web site is fantastic, let alone the content!
    My site ::

  28. There are some interesting closing

    dates on this article but I don’t know if
    I see all of them heart to heart. There

    is some validity however I will take maintain opinion until I
    look into it

    further. Good article , thanks and we wish more! Added to FeedBurner as effectively
    Here is my webpage ;

  29. I am continually invstigating online for posts that can benefit me.
    Feel free to surf my web-site ... la coruna spain pictures

  30. Hi there! I'm at work surfing around your blog from my new iphone 3gs! Just wanted to say I love reading through your blog and look forward to all your

    posts! Carry on the fantastic work!
    Visit my webpage :: costa blanca clothing us

  31. Thanks for another informative website. Where else could I get that type of

    information written in such a perfect way? I've a project that I am just now working on,

    and I've been on the look out for such information.

    My homepage ...
    Feel free to visit my web site - accomodation Alicante Spain

  32. Thanks , I've just been searching for info

    about this topic for a while and yours is the greatest I have found out so far. But, what in regards to the conclusion? Are you sure in regards to the source?

    My site:
    Also visit my homepage ; Holidays

  33. Magnificent goods from you, man. I've understand your stuff previous to and

    you're just too excellent. I actually like what

    you've acquired here, certainly like what you're saying and the way in which you

    say it. You make it entertaining and you still care for
    to keep it sensible. I

    can not wait to read much more from you. This is really a terrific

    my blog;
    My webpage > Javea

  34. What’s Going down i am new to this, I stumbled upon this I've found It

    positively helpful and it has aided me out loads. I am hoping to give a

    contribution & assist other users like its helped me. Great


    My website ...
    Also see my web site - Community Cadiz

  35. Its like you read my mind! You appear to know a lot about this,
    like you wrote the book in it or

    something. I think that you can do with a few pics to drive the message home a bit, but

    instead of that, this is great blog. A great read. I'll certainly be back.
    Feel free to surf my weblog ...

  36. Along with every little thing which

    appears to be developing within this particular subject

    matter, all your perspectives happen to be relatively stimulating.

    Nonetheless, I beg your pardon, because I can not give credence to your

    whole suggestion, all be it exhilarating none the

    less. It would seem to everybody that your commentary

    are not completely rationalized and in simple fact you are your self
    not wholly convinced of your point. In any case I did appreciate reading through it.
    Also visit my blog post ...

  37. I’ve recently started a website, the info you offer on this web

    site has helped me tremendously. Thank you for all of your time & work.
    My webpage:

  38. Hey there! I just wanted to ask if you ever have any trouble with hackers?

    My last blog (wordpress) was hacked and I ended up losing a few months of hard work due

    to no backup. Do you have any methods to stop hackers?
    Stop by my web site :

  39. Have you ever thought about including a little bit more than just your articles?
    I mean, what you say

    is fundamental and all. But

    imagine if you added some great graphics or videos to give your posts more,

    "pop"! Your content is excellent but with pics and videos, this site could

    certainly be one of the most beneficial in its field. Excellent blog!
    Here is my blog -

  40. Heya i am for the first time here. I came
    across this board and I find It truly useful & it

    me out much. I hope to give something back and
    help others like you aided me.
    Also see my website >

  41. I have been browsing on-line more than three hours nowadays,
    yet I by no means discovered any interesting article like yours.
    It is beautiful price enough for me. In my

    opinion, if all webmasters and bloggers made just right content
    as you probably did, the net might

    be much more helpful than ever before.
    Review my weblog ;

  42. I used to be suggested this website by means of my cousin.

    I'm now not sure whether this publish is

    written via him as no one else realize

    such special

    approximately my trouble. You are wonderful!

    Also visit my page -

  43. Great write-up, I’m normal visitor of one’s blog,
    maintain up the

    excellent operate, and It's going to be a regular visitor for a long time.
    Feel free to visit my webpage

  44. Hello. magnificent job. I did not anticipate

    this. This is a remarkable story. Thanks!

    Feel free to visit my webpage;

  45. Oh gentleman! Reaԁing you іs like sіtting nеaг to yоu set mу ѕoul in that trip and I've seen your face when you said that San Diego means...oh dude: my face was like (yeah, you ought to be ideal)!Can freakin' waitіng to
    browse еverуtime new stories from you! You hаve got to buy a camera and
    ԁo ѕome kinda of doсumentary of іt, rеading what you
    wгote and filming what you see: can be much bеtteг
    than Disсoѵeгy Channel! Glimpse fοrward to seе you in Rome іnside a
    thirtу day ρeriod!!! Speaking about your good
    frіend, I genuіnely hope that modern medicіne
    ωill help hіm senѕе impгoνed the samе
    it oсcuгreԁ to you...Friеndship's just the best medication often, just give him a two minutes-call when you'll be able to, it will help!
    Hold ΟN GREG! WE Τreatment ABΟUT TEDD's FRIENDS TOO! "It's not easy lοvе,
    but you've acquired friends you may trust, Friends will be friends, When you're іn
    will need of love thеy givе yοu care and attention, Friends ωill be friеndѕ, When you're by with existence and all hope is misplaced, Hold out your hand cos friends will be friends proper till the end ..."

    Also visit my weblog ::
    My website :: strep throat recovery time

  46. I used to be just checking theѕe out yеsteгday, hοwever cant dеcide іf these arе ΤΗΕ shoe ӏ Ηavе to have or Clinіcs preferаbly in both of
    thosе white and blaсk of course...givеn that summer is comіng.

    Feel free to νisіt my blog post; strep throat vs sore throat pictures
    Also see my page > strep throat nasal tissue

  47. Great work! This is the type of information that should be shared around
    the internet. Shame on the search engines for not positioning this
    post higher! Come on over and visit my web
    site . Thanks =)
    Feel free to surf my web site ;

  48. Today, I went to the beach front with my kids. I found a sea shell and gave it
    to my 4 year

    old daughter and said "You can hear the ocean if you put this to your ear." She put the shell to her
    ear and

    screamed. There was a hermit crab inside and it pinched her ear.
    She never wants to go back! LoL I know this is

    entirely off topic but I had to tell someone!
    Also visit my blog post ;

  49. Everyone loves what you guys are up too. Such clever work and reporting!

    Keep up the excellent works guys I've you guys to our blogroll.

    my website ::

  50. Simply desire to say your article is as astonishing.

    clarity for your put up is just nice and that i can suppose you
    are a professional on this subject. Fine together with your permission

    let me to snatch your feed to stay up to date

    with drawing close post. Thank you a million and please
    keep up the enjoyable work.

    my website;

  51. Great website. Lots of useful

    information here. I’m sending it to a few friends ans also sharing in delicious.
    And of

    course, thanks for your sweat!

    My webpage

  52. My programmer is trying to persuade me to move to .
    net from PHP. I have always disliked the

    idea because of the costs. But he's tryiong none the less. I've been using
    Movable-type on a number

    of websites for about a year and am worried about

    switching to another platform. I have heard fantastic things about Is

    there a way I can transfer all my wordpress content into it?
    Any help would be

    greatly appreciated!

    My page:

  53. Matematika svjetlucav nisko ljubazno iskoristiti putovanje.
    Se sanovnik sanjati ljubavnika bicikl užasno.Sanovnik znacenje snova sanovnik ujediniti očekuje sanovnik
    tumacenje snova ibn sirin. Konoplja bespomoćan objašnjenje mirno posramiti tijekom.

    Čije sanjati otvorenu ranu ćete inquisitively.Sanjarica neprijatelji
    izblijediti 89. tijekom sanjarica zubarica.

  54. buy valium purchase of valium - generic valium good

  55. It's a pity you don't have a donate button! I'd certainly donate to this outstanding blog!
    I suppose for now i'll settle for book-marking and adding your RSS feed to my Google account.
    I look forward to new updates and will talk about this website with my Facebook group.
    Talk soon!

    Stop by my web page how to grow taller

  56. When you're tired, you want to relax after a stressful working hours, you need to have time to take care of the kids active.
    Please visit our website and play exciting flash games.
    Thanks you for sharing!
    Friv 4