This Blog spotlights recent public relations cases studies selected by PR students in Comm 473: PR Campaigns in the College of Communications at The Pennsylvania State University in University Park, Pa., that demonstrate the value of public relations across a variety of service areas and industries.
Tuesday, October 25, 2011
Monday, October 24, 2011
Thursday, October 20, 2011
Monday, October 17, 2011
Do You Remember How to Imagine?
Sally & Chris have been working over the past few weeks on a decidedly intriguing campaign. What happens when one of the largest corporations in the world devises a campaign around a word that doesn't even exist? Click...
ecomagination Case Study
ecomagination Case Study
Tuesday, October 11, 2011
Zumba Fitness: DItch the workout. Join the Party!
Zumba Fitness Case Study
Yasemin Baris
Alicia Clarke