Public Relations Problems and Cases

This Blog spotlights recent public relations cases studies selected by PR students in Comm 473: PR Campaigns in the College of Communications at The Pennsylvania State University in University Park, Pa., that demonstrate the value of public relations across a variety of service areas and industries.

Wednesday, October 29, 2008

Michael Jorden

Michael Jordan Case Study By Kelly McKenna Comm 473 INTRODUCTION Michael Jordan is more than just an amazing basketball player, he has brand...

TRUTH case study

TRUTH: Anti-Smoking as a Brand Situation Analysis: Smoking among the children and teens was, and still is, a serious issue effecting youth a...

HPV case study

HPV Campaign: “One Less” To Battle Cervical Cancer Situation Analysis In the 1950’s, cervical cancer was the leading cause of deaths from ca...

Wednesday, October 24, 2007

The Tragedy at Virginia Tech: A Case Study

Introduction The tragedy at Virginia Tech was a horrible incident that occurred eight years after the shooting at Columbine High School. The...

Tuesday, October 23, 2007

Abercrombie & Fitch Discrimination Case Study

Abercrombie & Fitch is one of the leading clothing companies in the world. They manufacture and sell apparel that target the 18-24 year ...

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Giulia Carando: University Park, Pennsylvania, United States

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