Public Relations Problems and Cases

This Blog spotlights recent public relations cases studies selected by PR students in Comm 473: PR Campaigns in the College of Communications at The Pennsylvania State University in University Park, Pa., that demonstrate the value of public relations across a variety of service areas and industries.

Wednesday, October 17, 2007

The American Red Cross and Hurricane Katrina, PR Case Study

Background Hurricane Katrina, the costliest and one of the five deadliest hurricanes of all-time, not only took lives but destroyed lives a...

Tuesday, October 16, 2007

Floyd Landis' "Tour de Press"

Floyd Landis’ “Tour de Press” A Public Relations Case Study By Teddy Quinn October 2007 The Good On July 23, 2006, after nearly 15 years of...

Sunday, October 14, 2007

The Beckham Brand

Ashley Rickenbach OVERVIEW David Beckham is a world renowned soccer player, who has appeared in three World Cups, was chosen runner-up for...

Don Imus Case Study

Case Study: Don Imus and the Rutgers Women’s Basketball Team Situation On April 4, 2007, Don Imus, radio host of MSNBC’s “Imus in the Mornin...

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About Me

Giulia Carando: University Park, Pennsylvania, United States

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